Summer is arguably the season of beer. It is indeed a drink with very strong supporters, who believe that it should be enjoyed all year round and they may well be right. Still, the majority of people mainly drink beer in the summer.

No wonder then, that the International Beer day takes place in the height of the summer. In fact, the International Beer day – which was founded in 2007 in Santa Cruz, California – is celebrated every first Friday of August. Soon after the first event, the celebration became international, aiming to bring friends together, unite the world under the banner of beer, as well as celebrate all the brewers of the world.

Beer is an ancient drink, and interestingly enough it has been produced on our island since ancient times. Specifically, during excavations at the Bronze Age settlement of Kissonerga-Skalia, archaeologists even discovered a brewery!

In fact, the earliest references to brewing were recorded about 5 to 6 thousand years ago, and specifically in Egypt and Mesopotamia! The brewing process as well as the ingredients of beer changed in various instances throughout the years, until the end of the 16th century when the Duke of Bavaria Wilheim IV issued a purity regulation for brewing, stating that the main ingredients should be barley, hops, and water.

Today, there is a wide variety of beers in the global market. Blonde or…brown, it doesn’t really matter, since each one of them has its own charm and special characteristics. There are four main categories of beer: top-fermented beers known as “Ales”, bottom-fermented beers widely-known as “Lagers”, spontaneously fermented beers and finally, beers with special flavour profiles and ingredients other than the traditional ones.

As for the temperature at which beer should be best enjoyed, experts say that this is directly related to its type. They argue that it’s a myth that beer should be served ice cold, since when it’s really cold, we are not able to fully appreciate its flavours. Experts also found that the infamous “beer belly” is also a myth, since beer is not fattening when consumed responsibly, as opposed to the snacks that most of us have along with our beer. As such, you can continue to enjoy beer without feeling guilty, but you should anyway try to be responsible.

According to the latest statistical data, beer consumption has increased over the past months in Cyprus, along with the export of local beer brands. Especially now that temperatures are rising, our evening rendezvous with a beer on our veranda has become an absolute must.

To celebrate International Beer Day, mini beer festivals will take place in Engomi and Polemidia stores as follows:

  • Friday 02/08 13: 00-19: 00
  • Saturday 03/08 13: 00-19: 00

At Alphamega Hypermarkets, you will find a large range of local and foreign beers. You can find our offers in our latest brochure.